Small Steps, Big Changes

The Didi Lou Crafts website has now been up for a year and I am pleased with the rate of blogging I have maintained over the year. This time last year I was ordering my first supplies and starting to make my first items. I find myself doing the same, more supplies and more items, but I am also tweaking my Etsy shop, building the social networking on Facebook, Pinterest, and to a lesser extent Instagram and Twitter. I am also booking fairs for later in the year and getting a few sales on Etsy now. I made some subtle changes on Etsy today, updating the banner, controlling the order of items on the pages, including some featured items and adding the business Facebook and Pinterest accounts so the number of likes/followers is listed on the Etsy shop. Could those small steps lead to increased sales? I will wait and see. In fact, this blog post is to remind me to monitor and see if those small steps lead to big changes.

“Mighty oaks from little acorns grow”

At the moment I am researching the option to take on some much bigger fairs. The up front costs are much higher, but then the number of visitors is higher too. They are high risk, but should give higher rewards in the terms of better sales, however I would need to take a lot more stock and I have been trying to calculate just how much stock would I need to achieve various sales goals and how much more stock I would need to make each week in the lead up to the fairs I am considering. I will update the Events page if and when I make the decisions and send off any booking hearts cardsMy products are made by small steps too, sanding when necessary, painting background colours, painting detail or decoupaging on some, adding a pva and water coating in the hope of setting the paints, spraying with the clear varnish as the protective finishing. I’ve started a small range of wooden fridge magnet cards, so after all those steps, I then have to make up the card. I am really pleased with the valentine’s day ones and am working on some spring tulips now, which would suit Mother’s Day or Easter. I also have 5 animal wooden door hangers in their final stages of varnishing, so look out for those, they are coming soon. Be sure to keep an eye on the Didi Lou Crafts Etsy store.


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